INSURTECH | GIG ECONOMY
Cachet
Cachet aggregates and enriches cross-market data from gig platforms, enabling insurers to offer competitively priced, personalised coverage tailored to actual work hours.
Objectives
To announce the company’s €5.5 million funding round and secure coverage in reputable industry-specific publications to establish a foundation in the Insurtech market.
Our solution and results
Developed a strategic media campaign, securing timely coverage in key tech and trade publications by offering embargoed news to select journalists.
Elevated Cachet’s profile in the Insuretech market with targeted placements in industry-specific publications like Insurance Edge, Life Insurance International and InsurTech.
Strengthened investor confidence and market credibility through an in-depth interview with globally recognised tech publication Business Insider.
The widespread coverage supported the company’s European expansion efforts.
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