RENEWABLES | SOLAR ENERGY | GREEN TRANSITION
Sunly
Sunly is a renewable energy company operating across the Baltics and Poland that closed a €300 million debt funding round in August 2024.
Whilst the company benefits from strong local recognition, its visibility among UK and international investors was limited.
Objective
Use the debt funding announcement to increase Sunly’s profile among global investors, positioning the company for its upcoming equity round.
Our solution and results
Crafted a narrative around regional energy security, sparking significant media interest
Implemented targeted under-embargo outreach to key outlets, resulting in:
High-impact interviews with Bloomberg and Infralogic, a leading infrastructure investment publication
Further under embargo coverage from Reuters, The Engineer & S&P Global Commodity Insights
Reuters article syndicated globally, generating:
153 clippings across 23 countries
8000% increase in mentions compared to the previous two weeks
In total secured 19 pieces of top-tier media coverage, significantly expanding Sunly’s exposure to a global financial audience
Sunly’s LinkedIn following grew by 800+ in a few days, directly attributable for media coverage
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