RENEWABLES | SOLAR ENERGY | GREEN TRANSITION
Two Blues Solar
Two Blues Solar (TBS) provides SMEs with solar installation at no upfront cost, helping businesses switch to cheaper renewable energy. By mounting panels on unused commercial rooftops, TBS helps businesses save up to 60% by selling energy back to them through Power Purchase Agreements (PPAs).
Objectives
To get the word out about the funding and reach prospective customers that’d benefit from the company’s solution.
Our solution and results
Developed messaging that highlighted the joint venture’s benefits, focusing on key sectors like manufacturing, engineering and property finance.
Co-ordinated with TBS and True Green Capital to develop and finalise press releases for multiple media segments (national, regional, business, trade).
Two Blues Solar reported an increase in inbound sales enquiries in the days following press coverage.
Under-embargo outreach resulted in coverage across top-tier, target-specific media outlets, including Infralogic, The Manufacturer and UK Manufacturing.
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