FINTECH | BANKING | PAYMENTS
LHV Bank
LHV Bank is one of the UK’s newest banks, having gained its British banking license in May 2023. LHV has three business lines: Personal Savings, SME Lending and Banking Services.
Maine worked with LHV from their market entry in 2018 until 2023, helping to establish LHV’s reputation among the fintech, payments, and business press as a credible Banking Services provider and subsequently introducing its SME Lending and Personal Savings business lines.
Objectives
Establish LHV Bank's reputation among the fintech, payments, and business press as a credible Banking Services provider and subsequently introduce its SME Lending and Personal Savings business lines.
Our solution and results
Planned and implemented a comprehensive communications strategy (enhancing brand positioning, messaging, media engagement, internal comms, and analyst engagement) to elevate LHV Bank's standing within the industry.
Consistent coverage in national, fintech, and payments press, supporting growth of LHV’s Banking Services client base from 30 to over 200.
Provided full communication support during critical phases:
UK banking license application
Personal Savings business line launch with Raisin UK
SME Lending business line acquisition from Bank North
Regional expansion in Leeds and Manchester
Built a LinkedIn community with over 7,500 members in 18 months
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