REGTECH
Salv
Salv is a regtech company dedicated to fighting financial crime; its standout product is Bridge – a tactical information-sharing platform that enables cross-border collaboration between financial institutions.
Maine worked with Salv between March 2022 and February 2024 to enhance its profile as a SaaS player.
Objectives
To create interest around its proprietary platform, Bridge, while establishing Salv as a credible SaaS entity in the UK and European markets.
Our solution and results
Executed a successful media launch of Bridge, obtaining broad coverage, including a feature article in Bloomberg and a long-form piece in Finextra.
Subsequently secured continued interest and follow-up coverage in the top-tier and industry-specific press like PYMNTS and Computer Weekly by highlighting Bridge's effectiveness against Authorised Push Payment (APP).
Utilised Salv’s CEO’s decades of experience in the financial crime space to position him as an expert on collaborative crime-fighting and APP fraud. This led to meaningful relationships with target journalists and ongoing media engagements, background briefings and comments with publications like Financial Times, Bloomberg, Fintech Futures and Fintech Times.
Leveraged company news to highlight Salv’s continued expansion and progress in the market.
Used the enhanced profile to introduce Salv to industry analysts, resulting in coverage initiation and vendor profile with S&P Global and inclusion in the Chartis RiskTech Quadrant®.
Salv reported increased inbound sales enquiries and organic media queries as a result of the increased industry recognition.
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